Case log

North Axis Dental Group

A multi-location dental group needed the site to stop behaving like a marketing collage and start acting like an intake system. We rebuilt the homepage around location routing, service clarity, and better evidence placement.

  • +38% more appointment starts
  • 10 service paths reorganized
  • 7 location pages standardized
Analytics dashboard showing performance improvements

The redesign focused on route logic, not surface styling. Better clarity drove the result.

Healthcare website project

River City Surgical

Rebuilt the intake path for specialty services and physician referral trust.

Legal services site

Westline Counsel

Sharper evidence framing for high-value legal consultations.

Multi-market real estate website

Harbor Point Realty

Multi-market information architecture without the usual sprawl.